Budweiser sought to create a brand bible to interpret their core values and brand history—from the early stages during prohibition to their current status as one of America’s most loved beers. Mosaic recognized the opportunity to translate the legacy of Budweiser into not only a brand bible, but a book as iconic as the brand.
Strategy/Creative Direction: Khaleed Juma, Ali Meyer, Dave Watson, Nick Pilon
Design: Julia Hummel, Mark Mabey, Loretta Ryan
Cover Design: Jazmin Lihou